Privacy Policy

Last Updated: August 27, 2026

1. Information We Collect

When you subscribe to our newsletter, we collect the following information:

• Email Address: Required to send you our newsletter
• Name: Optional, used to personalize emails
• IP Address: Collected at signup and confirmation for security and compliance
• Browser Information: User agent, device type for troubleshooting
• Subscription Date: When you signed up and confirmed
• Email Interactions: Open rates, click-through data to improve content

2. How We Use Your Information

We use your information for the following purposes:

• To send you our newsletter and updates you subscribed to
• To personalize your email experience
• To analyze and improve our email content and delivery
• To comply with legal obligations (GDPR, CAN-SPAM)
• To prevent fraud and ensure security

3. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Consent: You explicitly opted in via double opt-in confirmation
• Legitimate Interest: Analyzing email performance to improve services
• Legal Obligation: Keeping records required by law

4. Data Retention

We retain your data as follows:

• Active Subscribers: Until you unsubscribe
• Unsubscribed Users: 12 months for compliance records
• Email Analytics: 24 months for performance analysis

5. Your Rights (GDPR)

You have the right to:

• Access: Request a copy of your data
• Rectification: Correct inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Portability: Receive your data in a machine-readable format
• Objection: Object to processing of your data
• Withdraw Consent: Unsubscribe at any time

6. Data Sharing

We do not sell your personal information. We may share data with:

• Email Service Providers: To deliver emails (Postfix/SMTP)
• Analytics Tools: Anonymized data for insights
• Law Enforcement: If legally required

7. Security

We implement appropriate technical and organizational measures to protect your data:

• Encrypted database connections
• Secure token-based confirmation links
• Regular security audits
• Limited employee access to personal data

8. Cookies & Tracking

We use minimal tracking:

• Email Pixels: 1x1 transparent images to track opens
• Click Tracking: Redirects through our server to track link clicks
• No third-party advertising cookies

9. International Transfers

Your data is stored on servers located in Canada. If you're in the EU, your data is protected under GDPR.

10. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect data from minors.

11. Changes to This Policy

We may update this policy periodically. Significant changes will be communicated via email.

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