Dashboard Overview

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Active Subscribers

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Campaigns

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Emails Sent

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Avg Open Rate

Active Campaigns

No active campaigns.

Recent Campaigns

No campaigns yet. Create your first campaign!

Subscribers

Add New Subscriber

Add a single subscriber for testing

Email *

First Name

Last Name

Source * Where did this subscriber come from? (Patreon, Website A, etc.)

Subscriber List

No subscribers yet. Add one above to start testing!

Subscriber Lists

Organize subscribers into different lists based on source (Patreon, different websites, etc.)

Create New List

List Type * Source lists organize subscribers by origin. Newsletter types control what content they receive.

List Name *

Slug * URL-friendly identifier (lowercase, hyphens only)

Description

Your Lists

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Campaigns

Create New Campaign

Campaign Details

Campaign Name *

Email Subject * Keep it under 50 characters for better open rates

Enable A/B Testing (auto-pick winner)

From Name

From Email

Send To * Select a segment to see subscriber count

Sending Rate (emails per hour) Default: 50 emails/hour. For 6,000 subscribers at 50/hour = ~5 days delivery time.

Send during optimal hours only Sends 3-5 AM Pacific, Mon-Fri only (best open rates based on your data)

Email Content

Hero Image (optional)

PiperBlush Update ID: Enter the update ID to auto-generate the thumbnail image.

Or paste Image URL directly: Paste any image URL here

Image Click URL: Where should the image link to when clicked? https://piperblush.com/your-page?src={type}_{name}

Or drag & drop a custom image here

Recommended: 1200x600px or larger, Max 2MB

Headline * Make it benefit-focused and compelling

Message * Keep it concise and scannable. Use short paragraphs.

Button Text *

Button URL * https://piperblush.com/your-page?src={type}_{name}

Saved Campaigns

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Automation & Smart Segments

One-click campaigns for your most valuable subscriber segments. Counts update live from your data.

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Win Back

Expired Members

Cancelled subscribers whose access has expired - prime for re-engagement offers

-- subscribers

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Convert

Newsletter Users

Never paid subscribers - convert them with special offers or exclusive content previews

subscribers

😴

Re-engage

Dormant Users

No dashboard activity in 30+ days - remind them what they're missing

-- subscribers

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At Risk

Going Cold

No email opens in 90+ days - re-engage before they're gone forever

-- subscribers

👑

VIP

Loyal Members

Active subscribers for 1+ year - reward loyalty with exclusive perks

-- subscribers

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Active

Active Members

Currently paying subscribers with active recurring billing - your VIPs!

-- subscribers

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Urgent

Expiring Soon

Has access but cancelled recurring - convince them to stay!

-- subscribers

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Hot

Expired Recent

Expired less than 90 days ago - HOT win-back opportunity!

-- subscribers

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Warm

Expired Winback

Expired 90 days to 1 year ago - still reachable with the right offer

-- subscribers

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Loyal

Loyal VIP

Was a paying customer for 1+ year - deserves special treatment

-- subscribers

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Cold

Expired Dormant

Expired 2+ years ago - very cold, approach with care

-- subscribers

Drip Campaigns

Automated email sequences - coming soon!

📋 Campaign Roadmap

Your strategic sending plan. Work through each phase to maximize engagement while protecting deliverability.

Verotel Data Status

Last import: Dec 31, 2025

📤 Import New Verotel CSV

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Phase 1: Paying Customers

High priority - refresh weekly with new Verotel data. These segments change as members join/cancel.

Segment	Count	Campaign Type	Status	Action
💚Active Members	--	Thank you / VIP treatment	⬚ Not sent
⚠️Expiring Soon	--	Retention - "Please stay!"	⬚ Not sent
🔥Expired Recent	--	Win-back - "We miss you!"	⬚ Not sent
🌡️Expired Winback	--	Special offer / Discount	⬚ Not sent
💎Loyal VIP	--	Loyalty recognition / Exclusive	⬚ Not sent

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Phase 2: Newsletter Users (Test Batches)

225k+ cold imports. Send in small batches (2,000-3,000/week) to test engagement before scaling up.

Segment	Total Count	Strategy	Status	Action
💎Newsletter Users	--	Send 2-3k/week, measure opens	⬚ Not started
🧊Expired Dormant	--	Very cold (2+ yrs) - careful approach	⬚ Not started

⚠️ Recommendation

Don't blast all 225k at once. Send test batches and monitor open rates. If open rate drops below 5%, slow down or pause.

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Phase 3: Sunset Policy

After sending to Phase 2, mark non-engagers as inactive to protect deliverability.

Sunset Rule: After 3 emails with no opens → mark subscriber as inactive

This feature will become available after Phase 2 batches are sent and we have engagement data.

📊 Overall Progress

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Phase 1 Subscribers

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Phase 2 Subscribers

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Campaigns Sent

Import Emails

Upload a CSV file or paste emails to analyze and import into your subscriber lists.

Step 1: Upload Emails

Source Website (optional)

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Drag and drop a CSV file here, or click to browse

OR

Paste emails (one per line)

Step 2: Analysis Results

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New Emails

Ready to import

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Already Active

Already subscribed

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Unsubscribed

Opted out - won't import

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Bounced/Invalid

Bad addresses - won't import

⭐

0

Previously Engaged

Opened/clicked before

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0

Invalid Format

Not valid email addresses

Step 3: Import Options

Add to List

Create new list instead

New List Name

Ready to add 0 subscribers to list

✓

Import Complete!

Import History

No imports yet.

Campaign Statistics

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Total Emails Sent

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Average Open Rate

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Average Click Rate

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Engagement Rate

Campaign Performance

No campaigns sent yet. Create your first campaign!